Multimedia Portfolio
2019 – 2025
Here you can find quite a mix of the projects I have worked on—created through my business Verge Digital, in-house work from agencies, e-commerce & marketing roles, from small business websites to e-commerce platforms, social media campaigns, print collateral, and everything in between.
Take a scroll on down to have yourself a nosey.
Who is She?
Hi – I’m Kelsey! ✌
I’m a multidisciplinary designer based in Hamilton, NZ, with a love for clean design, clever content, and making things actually work. My background spans web design, branding, UX, digital marketing, photography, and content creation—basically, everything from pixels to strategy.
I’ve worked with startups, agencies, and retail teams to build brands that not only look sharp but perform well too. No time-wasting, no overthinking—just smart, purposeful design that gets results, whether it’s refining a customer journey or launching a product.
Armed with a Visual Communication degree and a curious brain, I bring a blend of creativity, strategy, and just the right amount of chaos to every project.
E-Commerce, Brand Management & Marketing
International Foods – Hamilton, NZ
I joined International Foods NZ to help tidy up their online presence — and ended up transforming the entire customer experience. I rebuilt key areas of their Shopify site for better navigation, product clarity, and mobile usability. My UX changes contributed to a 39% lift in sales during my time there.
Beyond the website, I managed digital marketing, content creation, and all ecommerce operations — from uploading products and writing descriptions to designing campaigns, resolving customer issues, and physically fulfilling online orders myself. I also supported the retail side of the business, helping streamline systems and improve merchandising.
In short, I was a one-woman ecommerce department. I learned a ton, proved my impact, and left with a full toolkit of lessons in digital retail, logistics, and staying cool under pressure.
Performance Results – 50 Day Impact
Data Source: Internal Shopify Reporting (May 7 – June 5, 2025)
During my first 50 days, I implemented UX improvements, launched new campaigns, rewrote product content, and updated hundreds of product visuals. The results reflect strong gains in sales, engagement, and customer retention.
Key Outcomes:
+112% increase in total online sales
+59% increase in order volume
3.77% conversion rate — up 67%, well above industry average
+43% increase in average order value (AOV)
+18% increase in website sessions
+5% increase in returning customer rate
Personally fulfilled 528+ online orders during warehouse disruption
These results reflect improvements I led across product merchandising, UX, marketing, and fulfillment—delivering real impact in a short timeframe.
Summary of Impact
Data Source: Internal Shopify reporting (May 7 – June 5, 2025)
Doubled online sales in under 2 months
Achieved a 67% improvement in conversion rate, helping more customers complete purchases
Increased average cart size through improved product bundles and visual merchandising
Fulfilled hundreds of orders solo—keeping fulfillment uninterrupted during major operational shifts
Delivered a consistent, engaging, and professional brand experience across every touchpoint
All figures presented are based on internal reporting during my time in the role and are included to demonstrate the outcomes of my direct contributions to the business.
Promotions & Campaign Strategy
Online Store, Digital Strategy & Fulfillment | March – June 2025
- Rebranded and relaunched Wacky Wednesday promotions
- Planned and executed seasonal and clearance campaigns
- Created travel-themed competitions and storytelling content (e.g. “Guess the US Location”)
Website UX & Content Optimisation
Online Store, Digital Strategy & Fulfillment | March – June 2025
- Rewrote over 300 product descriptions for clarity, tone, and SEO
- Updated 300+ product images for brand consistency and visual appeal
- Improved cart transparency, reduced bounce, and boosted conversion
Brand & Social Media Management
Online Store, Digital Strategy & Fulfillment | March – June 2025
- Produced all web, email, and social content
- Directed video content (taste tests, product features)
- Maintained a cohesive brand tone across all platforms
Customer Service & Retention
Online Store, Digital Strategy & Fulfillment | March – June 2025
- Handled all customer service emails with professionalism and care
- Created templated responses to streamline support
- Used service recovery to turn negative experiences into repeat sales
Order Fulfillment & Operations
Online Store, Digital Strategy & Fulfillment | March – June 2025
- Solely picked, packed, and dispatched all website orders
- Maintained full fulfillment during staffing shortages and a store relocation
- Prioritised customer delivery timelines without compromise
Digital & Horticultural Designer
Calla Plantscapes – landscape design studio based in Te Kowhai, nz
At Calla Plantscapes, I work at the intersection of design and nature. My role blends digital strategy, brand storytelling, and hands-on plantscaping.
I’m involved in everything from crafting the Calla website and social media content, to installing and maintaining interior plant displays across boutique commercial and residential spaces in the Waikato Region.
Website Design & Development
Web Design, Content Strategy, Copywriting
I refined and re-designed Calla’s full website—ensuring it reflected the brand’s personality, services, and sustainability focus. I wrote all body copy in a warm, knowledgeable tone to match the brand voice, while also handling layout, UX, SEO setup, and mobile responsiveness.
- Custom-designed Squarespace site layout
- Service descriptions and homepage copy
- Integrated visual motifs (hand-drawn icons, botanical elements)
- Photographed, selected and edited all imagery used across the site
- Created ongoing blog and page content for SEO and storytelling
Interior Plant Styling & Installations
Commercial & Residential Plantscaping
I install and maintain bespoke greenery setups tailored to each space’s lighting, layout, and use. From large-scale planters and hanging installations to foliage walls and green screens, each project balances aesthetics with plant wellbeing.
- Styled plants for offices, retail, hospitality, and homes
- Installed foliage walls, hanging planters, and green dividers
- Selected plants and vessels to suit environment and maintenance needs
- Created visual plans and layout concepts for client approval
- Provided ongoing care, including watering, pruning, pest control
Photography & Social Media
Content Creation & Brand Marketing
To support Calla’s online presence, I’ve led the photography and editing of plant installations in real environments. These images are used across the website, Instagram, and print proposals. I also manage Calla’s social content calendar and create posts that balance inspiration, education, and brand voice.
- Shot and retouched high-quality plant styling photos
- Created on-brand Instagram content
- Designed templates, calendars and visual assets for consistency
- Wrote captions and curated educational posts on plant care and styling
Website Design & Development
Mata Digital – Design & Marketing Agency, Hamilton
As a Digital Designer at Mata Digital, I focused on WordPress and Shopify site builds, brand collateral and digital content—working with a wide range of clients on projects varying in scope and scale.
My work included responsive design, custom content types, client training, product management, and digital marketing integrations. Below are highlights from some of the clients and projects I’ve been most proud to be a part of.
Pacific Linen
Website Design & Development - Mata Digital
Pacific Linen is an event hire company with a vast product catalogue that required a highly functional and visually clean Shopify site. I worked alongside a colleague on this 105+ hour project, focusing on UX design, product structuring, and visual layout. I developed and customised page templates using code and collaborated closely with the client to categorise and filter their inventory in a way that was both intuitive and scalable. I also delivered full training for staff, ensuring the team could manage product updates and content changes easily.
*This project was created while employed at Mata Digital. All intellectual property belongs to Mata Digital or its respective client. Displayed here for portfolio purposes only.
eFoilNZ
Website Design & Development - Mata Digital
This was a solo project where I managed the full scope—from concept to go-live—in just 12 hours. The client required a simple, fast-loading one-page site to showcase services, pricing, and contact information. I worked directly with the business owner to gather content, create a sleek responsive layout, and launch the WordPress site. I also handled basic SEO, image formatting, and mobile optimisation.
*This project was created while employed at Mata Digital. All intellectual property belongs to Mata Digital or its respective client. Displayed here for portfolio purposes only.
Tracks Concrete
Website Design & Development - Mata Digital
Tracks needed a complete website overhaul to replace their outdated 4-page site. Over 95 hours, I designed and built a 16-page custom WordPress website with features like dynamic job boards, sponsorship application forms, and structured project portfolios. I worked closely with the client to organise their content, rewrite service descriptions, and improve the user experience. This project gave me the opportunity to experiment with custom post types, advanced forms, and client onboarding documentation to help them maintain the site post-launch.
*This project was created while employed at Mata Digital. All intellectual property belongs to Mata Digital or its respective client. Displayed here for portfolio purposes only.
J.Swap Contractors
Website Design & Development - Mata Digital
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Rebuilt the entire website using WordPress
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Managed product photography, editing, and upload
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Organised quarry product listings by location, sizing, and pricing
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Created complex forms using Gravity Forms and custom geolocation plugins
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Over 30+ pages — a large-scale, multi-month project
*This project was created while employed at Mata Digital. All intellectual property belongs to Mata Digital or its respective client. Displayed here for portfolio purposes only.
Top-Up Turtle
Website Design & Development - Mata Digital
This single-page website was built over 24 hours in collaboration with the client and graphic designer. I was responsible for structuring and developing the layout in WordPress, ensuring that it was mobile-friendly, visually aligned with the brand, and easy to navigate. I implemented clear call-to-actions, stylised content sections, and contact functionality. The site offers a concise, modern representation of the brand with smooth user experience.
*This project was created while employed at Mata Digital. All intellectual property belongs to Mata Digital or its respective client. Displayed here for portfolio purposes only.
Design and Drafting
Website Design & Development - Mata Digital
While the initial design concept was provided, I was responsible for the entire site build in WordPress, aligning every page with the client’s vision. I implemented a review/testimonial feature using plugins that fit the project’s tight budget, helping the business collect customer feedback efficiently. I also developed custom post types to help the client manage different project categories and provided detailed hands-on training post-launch so they could confidently manage the site on their own.
*This project was created while employed at Mata Digital. All intellectual property belongs to Mata Digital or its respective client. Displayed here for portfolio purposes only.
SprayOn Contractors
Website Design & Development - Mata Digital
SprayOn Contractors approached me with no existing online presence and needed a website that could establish credibility and attract new business outside of word-of-mouth referrals. I had creative freedom to design the site using their existing logo, colours, and typefaces. The end result was a modern, user-friendly WordPress site that reflected their brand while providing a solid platform for growth.
*This project was created while employed at Mata Digital. All intellectual property belongs to Mata Digital or its respective client. Displayed here for portfolio purposes only.
Graphic Design & Print Production
Pronto Print & Design – Parnell, Auckland
At Pronto Print & Design, I worked as both a Graphic Designer and Print Operator in a fast-paced, high-end print studio based in Auckland Central. Projects varied in scope—some were quick one-day turnarounds, while others involved full creative development, print setup, and finishing.
I worked closely with clients across fashion, jewellery, hospitality, and fine art to bring their branding and collateral to life. This involved everything from packaging design and postcards to vinyl decals and event materials, ensuring every piece met brand standards and print specs. I also handled pre-press file setup, large format printing, and hands-on finishing.
Below are highlights from some of the clients and projects I’ve been most proud to be a part of.
Foenander Gallery
Project Type: Exhibition Collateral
Created large-scale black vinyl decals for gallery walls, ensuring clean typography, correct placement, and professional installation. This project required precision in pre-press setup and an understanding of spatial layout for visual impact within the gallery environment.
*This project was created while employed at Pronto Print. All intellectual property belongs to Pronto Print or its respective client. Displayed here for portfolio purposes only.
International Art Centre
Project Type: Artwork Labels & Gallery Materials
Designed and printed artwork labels and supporting materials for rotating exhibitions. Each piece was customised for different artists and collections, with a focus on legibility, layout consistency, and elegant presentation.
🔗 internationalartcentre.co.nz
*This project was created while employed at Pronto Print. All intellectual property belongs to Pronto Print or its respective client. Displayed here for portfolio purposes only.
Dadlezen
Project Type: Promotional Print Collateral
Created a range of promotional postcards and print ads across multiple product lines. I handled design, layout, and pre-press prep, working under tight turnarounds while maintaining strong brand consistency.
*This project was created while employed at Pronto Print. All intellectual property belongs to Pronto Print or its respective client. Displayed here for portfolio purposes only.
Faradays
Project Type: Event Stationery
Designed luxury event materials, including printed invitations, menus, and postcards for brand activations. Each piece was refined and styled to complement Faradays’ premium visual identity.
*This project was created while employed at Pronto Print. All intellectual property belongs to Pronto Print or its respective client. Displayed here for portfolio purposes only.
Orsini Jewellery
Project Type: Gold Vinyl Decals
Worked with Orsini to create high-end gold window decals, ensuring perfect execution for a polished storefront. The project involved detailed pre-press work and precise cutting for a clean finish.
*This project was created while employed at Pronto Print. All intellectual property belongs to Pronto Print or its respective client. Displayed here for portfolio purposes only.
AAA Records / Troy Kingi
Project Type: Cassette Tape Design
Developed custom cassette tape artwork and packaging for the “Year of the Ratbag” vinyl release. I handled both digital layout and physical packaging specs, balancing creative freedom with the client’s retro-inspired aesthetic.
🔗 aaarecords.com/artist/troy-kingi
*This project was created while employed at Pronto Print. All intellectual property belongs to Pronto Print or its respective client. Displayed here for portfolio purposes only.
Twenty8
Project Type: Brand Collateral & Print
Created a wide variety of brand assets including packaging labels, thank-you cards, product booklets, printed pamphlets, and web-ready digital content. This involved end-to-end design support from concept to final output.
*This project was created while employed at Pronto Print. All intellectual property belongs to Pronto Print or its respective client. Displayed here for portfolio purposes only.
NZ Pearl
Project Type: Window & Display Signage
Produced custom window decals and display signage using premium vinyl. I managed layout design, file setup, and print production, working closely with the client to ensure a luxurious and cohesive in-store experience.
*This project was created while employed at Pronto Print. All intellectual property belongs to Pronto Print or its respective client. Displayed here for portfolio purposes only.
In-house Design & Production
Lodge Real Estate – Hamilton, NZ
At Lodge Real Estate, I worked as an in-house Graphic Designer, Advertising Coordinator and Marketing Specialist, supporting over 90 agents across corporate and personal branding. My role covered everything from property marketing and agent collateral to social media campaigns and print production. I was involved in fast-paced, high-volume output and maintained brand consistency across all media, platforms, and locations.
Property Marketing & Print Collateral
- Designed brochures, DLE flyers, property booklets, and open home materials
- Created and updated listing packs, checklists, and marketing pamphlets
- Managed signboard designs, window cards, flags, and in-house booklet printing
- Edited and retouched listing images for print and web
- Designed calendars (image selection, layout, editing) and printed stationery
Agent Branding & Corporate Design
- Created custom personal branding for agents (logos, email signatures, business cards)
- Designed thank-you cards, certificates, wine tags, stickers, and event invitations
- Produced stationery designs including letterheads, pens, and office signage
- Created certificates and awards for top-performing agents
Digital Content & Social Media
- Designed and published corporate social media posts and banners
- Created agent-specific content for social promotions and campaigns
- Managed social media competitions and seasonal event graphics
- Developed infographics and animations for market reports and website use
- Designed monthly email newsletters and content for digital platforms
Training & Brand Support
- Trained agents to use Canva and follow correct advertising procedures
- Maintained and updated internal work pamphlets, forms, and marketing guides
- Updated marketing price lists, brand templates, and agent onboarding materials
Advertising & Campaign Coordination
- Created and submitted ads for newspapers, magazines, and digital billboards:
Homed, Waikato Times, Chatter, Sunday Star Times, Globox, Hukanui School App - Designed and coordinated outsourced ads for Google and local platforms
Events, Merchandise & Signage
- Designed signage for internal events, awards, and promotional campaigns
- Managed branded merchandise designs (pens, stickers, packaging)
- Coordinated car wrap designs and large-scale vinyl applications
Design Projects at Wintec
Where it all started.
Waikato Institute of Technology – Hamilton, nz
These projects were created during my time studying Visual Communication Design at Wintec. From branding community festivals to prototyping mobile apps, this body of work gave me hands-on experience across UX, UI, print, and digital design.
Each brief challenged me to think critically, communicate visually, and solve real-world design problems—from concept to execution. This is where I learned to combine strategy with creativity—and where I discovered I really, really like making things look good, and work well.
Parentline App Design
Project Type: UX/UI Design + Marketing Collateral
This project involved designing a mobile app prototype for Parentline, a not-for-profit organisation supporting children and families. The goal was to create an accessible resource for users to understand the services available and how to access them.
Highlights:
- Designed app UI/UX in Adobe XD for both iOS and Android
- Structured content to be clear, supportive, and easily navigable
- Produced marketing assets including:
- Printed posters for the Parentline branch
- Social media mock-ups for launch promotion
- App store previews for digital marketing
Āhua Gallery Website
Project Type: Web Design
Designed a multi-page website for the Hamilton-based gallery showcasing local artists and exhibitions. The aim was to create a clean, contemporary site structure that elevated each artist’s work.
Highlights:
- Designed homepage, about page, contact form, and detailed exhibition pages
- Created layout systems for past, present, and upcoming exhibitions
- Focused on minimal UI, image-led navigation, and user-friendly structure
- Delivered design in desktop and mobile formats to ensure responsive layout
Te Ruru Light Festival Branding
Project Type: Visual Identity & Event Branding
Te Ruru Light Festival is a community-driven event in the Waikato, and this project involved designing the full visual identity.
Highlights:
- Developed full branding system: logo, colour palette, and typography
- Designed event posters, banners, and social media graphics
- Focused on creating a vibrant and accessible brand identity suitable for a public-facing, family-friendly event
- Emphasised playful visuals and strong community appeal
Ramp Gallery App
Project Type: UX Research & Mobile App Prototype
As part of my UX/UI coursework, I developed a prototype app for Wintec’s Ramp Gallery. The goal was to make current and upcoming exhibitions more accessible through a mobile platform.
Highlights:
- Conducted user research and usability testing
- Designed a mobile-first user interface in Adobe XD
- Focused on intuitive navigation and visual engagement
- App included artist profiles, exhibition schedules, and background information
- Created a clean, user-friendly design tailored to both students and gallery visitors
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